Twitter. Do you or don’t you? I do, but have only just started a separate business type Twitter account, I’m quite ‘ranty’ on my personal one so decided to come up with a ‘professional one’. I’ve written the plan. It’s quite easy for me to come up with enough to tweet on both, on average I tweet between 10 – 20 times a day, and that’s not including my personal replies.
But even though Twitter doesn’t have as many followers as Facebook, nor grows as fast as Pinterest, it is still a major player in the social media plan of businesses. Twitter does drive business to your website, and is great for building your networking and business contacts, and in turn creates business for your business.
As the internet and social media has matured we have collectively learned how to use tools like Twitter. Times change, new tools come along, old habits are dropped and new tactics are adopted. I currently use Tweet Deck, & Social Bro and it helps me massively with some of the following things.
1. Choose your followers and who you follow
It’s all about your ratio. It’s generally bad practice to follow in the hope you’ll get a follow back. If you start to follow more people than follow you by massive amounts, Twitter will cap how many people you are following until the ratio has evened out.
2. Follow active tweeters, and tweet to them.
What’s the point of following people who never tweet? Some people start accounts and then don’t follow them up. Or have junk account or just post useless link after useless link.
3. Do follow people of interest.
Even Lord Alan Sugar tweets, and some of the Dragons Den Entrepreneurs hold discussions and competitions to help small and new businesses get up and running. The best way to network on Twitter is hold active conversations! Not everyone will reply to you, but if you use @ you will appear on their search and feed. And if you tweet them something worthwhile or relevent, you may even get a retweet, or even more precious, a follow back. I have Paul McCartney following my personal twitter! I mention The above because they are people who are relevent to me, my life and my business, tweet the people who are relevent to you, whether role models, customers or potential referrers.
These are three things I thought of But I will post Tweet Tips every now and again. O, and you can follow me at @MsClaireB on twitter…see you there!